{"id":1668,"date":"2019-04-23T00:00:00","date_gmt":"2019-04-23T00:00:00","guid":{"rendered":"https:\/\/minimal2026.stagingminimalmtl.com\/easy-ways-to-help-you-maximize-your-newsletters\/"},"modified":"2021-11-30T13:43:35","modified_gmt":"2021-11-30T13:43:35","slug":"easy-ways-to-help-you-maximize-your-newsletters","status":"publish","type":"post","link":"https:\/\/minimal2026.stagingminimalmtl.com\/en\/easy-ways-to-help-you-maximize-your-newsletters\/","title":{"rendered":"Easy ways to help you maximize your newsletters"},"content":{"rendered":"

With all the recent\u00a0updates to the\u00a0Facebook algorithm (and\u00a0certainly, the panic\u00a0that ensued), it\u2019s undeniable that companies need to multiply their communication channels with their clients to ensure\u00a0the right brand content\u00a0and success. Newsletters are great tools: they don\u2019t cost much, are easy to put in place and constitute \u00a0a great way\u00a0to stay in touch with your\u00a0fan and client base.<\/p>\n

Are you trying to improve your newsletters’ effectiveness? Here are five\u00a0rules\u00a0to remember!<\/h2>\n

Have an attractive catchphrase for your\u00a0<\/strong>subject line<\/strong><\/h3>\n

Your\u00a0subject line\u00a0is the most decisive element of your newsletter. Think about your own email box: how many emails per day do you receive? Or should we ask: how many do you delete without even opening them? In order to be read, your newsletter needs to have a catchy subject line. You can start adopting some of the following points:<\/p>\n

    \n
  • Opt\u00a0for a short\u00a0subject line\u00a0(less than 50 letters)<\/li>\n
  • Use simple words and action verbs<\/li>\n
  • Be surprising, funny and intriguing<\/li>\n
  • Don\u2019t incite people to buy right away – you don\u2019t want to look like a spam!<\/li>\n
  • Make use of A\/B testing- analyze your data and improve your next ones<\/li>\n<\/ul>\n

    Create high quality content<\/strong><\/h3>\n

    It\u2019s a fact: nobody like ads.\u00a0It\u2019s one\u00a0reason why your content needs to stay informative. You need a newsletter that will retain your\u00a0customer\u2019s attention, not make them run away from it!\u00a0If you aim to promote a product or a service, you can for example mention why it is of interest before encouraging its purchase with a CTA (Call to Action).\u00a0Here are some\u00a0examples of informative\u00a0content: your blog\u2019s articles, some news on your company,\u00a0useful tips on how\u00a0to use your products and services, your famous clients\u2026<\/p>\n

    Only use one CTA<\/strong><\/h3>\n

    The average user spends\u00a0roughly\u00a0less than a minute reading a newsletter.\u00a0It\u2019s for this exact\u00a0reason\u00a0that\u00a0you should use a single CTA for your audience. It needs to be clear,\u00a0concise, direct, contextualized and above all, it needs to also be transmitted\u00a0across one or all\u00a0of your platforms! We recommend that you\u00a0put\u00a0your CTA at the top of your newsletter to maximize its impact.<\/p>\n

    Optimize the newsletters for mobile<\/strong><\/h3>\n

    It\u2019s a\u00a0mistake that has become\u00a0all\u00a0too common: you build your newsletter on the large screen of your desktop computer\u2026. And you don\u2019t\u00a0check out\u00a0\u00a0how your newsletter looks like on\u00a0the user end of\u00a0different devices. The\u00a0sheer\u00a0number of people\u00a0reading their\u00a0emails on their phone is huge,\u00a0don\u2019t neglect this small step! Some of the most confusing\u00a0newsletter\u00a0elements include: the\u00a0font size used, your email\u2019s\u00a0length, heavy\u00a0and dense\u00a0pictures\u00a0which\u00a0are incompatible\u2026 make sure to test everything out!<\/p>\n

    Pay attention to design and quality<\/strong><\/h3>\n

    Your budget is not an excuse to produce a newsletter that doesn\u2019t look professional. You don\u2019t have photoshop? Well, try out Canva. Use Antidote to avoid grammar mistakes (or\u00a0it can become very embarrassing!). Verify your translation by an English speaking friend. Test your links.\u00a0Most importantly,\u00a0create content\u00a0that you\u00a0would\u00a0personally love to receive and read!<\/p>\n","protected":false},"excerpt":{"rendered":"

    With all the recent\u00a0updates to the\u00a0Facebook algorithm (and\u00a0certainly, the panic\u00a0that ensued), it\u2019s undeniable that companies need to multiply their communication channels with their clients to ensure\u00a0the right brand content\u00a0and success. Newsletters are great tools: they don\u2019t cost much, …<\/p>\n","protected":false},"author":1,"featured_media":1580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy"],"acf":[],"yoast_head":"\nEasy ways to help you maximize your newsletters - Minimal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minimal2026.stagingminimalmtl.com\/en\/easy-ways-to-help-you-maximize-your-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy ways to help you maximize your newsletters - Minimal\" \/>\n<meta property=\"og:description\" content=\"Easy ways to help you maximize your newsletters - 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