{"id":1520,"date":"2018-08-02T00:00:00","date_gmt":"2018-08-02T00:00:00","guid":{"rendered":"https:\/\/minimal2026.stagingminimalmtl.com\/step-3-of-an-inbound-marketing-strategy-converting-leads-into-customers\/"},"modified":"2021-11-30T13:46:16","modified_gmt":"2021-11-30T13:46:16","slug":"step-3-of-an-inbound-marketing-strategy-converting-leads-into-customers","status":"publish","type":"post","link":"https:\/\/minimal2026.stagingminimalmtl.com\/en\/step-3-of-an-inbound-marketing-strategy-converting-leads-into-customers\/","title":{"rendered":"Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers"},"content":{"rendered":"<h2><strong>On the importance of tools for an effective inbound marketing strategy<\/strong><\/h2>\n<h3><strong>Lead nurturing<\/strong><\/h3>\n<p>Once identified, the potential customer must be guided through the discovery of the offer. This should be the purpose of setting up dedicated programs and mobilizing different channels. These campaigns can inform on services, establish a relationship of trust and create strong bonds with your brand all along the customer\u2019s journey. Until the purchase decision.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Marketing automation<\/strong><\/h3>\n<p>\u00abMarketing automation\u00bb (or automated marketing) consists of designing personalized scenarios for the potential customers throughout their journey. Any scenario can be automated whether they are educational ones, personalized assistance, commercials or even a newsletter. For each interaction, an automated marketing scenario (directly connected to an e-mail tool) starts: commercial relaunch after downloading a white paper, offering an appointment after sending a commercial proposal, cross-selling, up-selling, etc.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Newsletter<\/strong><\/h3>\n<p>Newsletters, especially with an explicit approval collected in advance, remains an extremely powerful tool, whether to recruit new potential customers on third-party bases (purchases, social networks, partners, etc.) or to retain and \u00ab\u00a0nurture\u00a0\u00bb both potential and existing customers.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Testimonials<\/strong><\/h3>\n<p>\u00abMarketing automation\u00bb (or automated marketing) consists of designing personalized scenarios for the potential customers throughout their journey. Any scenario can be automated whether they are educational ones, personalized assistance, commercials or even a newsletter. For each interaction, an automated marketing scenario (directly connected to an e-mail tool) starts: commercial relaunch after downloading a white paper, offering an appointment after sending a commercial proposal, cross-selling, up-selling, etc.<\/p>\n<p>We could certainly stop at this stage, but it would be a great mistake. Indeed, your current customers may well become your influencers of tomorrow. In the next article, you will learn how to spoil your clients in order to turn them into true ambassadors of your brand.<\/p>\n<hr \/>\n<p>Are you planning on integrating an inbound marketing to your current strategy? Do not hesitate to ask one of our strategic experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the importance of tools for an effective inbound marketing strategy Lead nurturing Once identified, the potential customer must be guided through the discovery of the offer. This should be the purpose of setting up dedicated programs and &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers - Minimal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minimal2026.stagingminimalmtl.com\/en\/step-3-of-an-inbound-marketing-strategy-converting-leads-into-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step #3 of an Inbound Marketing Strategy: Converting Leads into Customers - 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